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Steph Curry is back in the lineup for the Golden State Warriors and he is just what they need to hold off the Houston Rockets as they push for another trip to the NBA Finals. Under Armour will be lacing up Steph Curry with new colorways of the Curry 5 throughout the Western Conference Finals and they’re hoping to during the NBA Finals if they get there. One of those iterations that you may see Curry lace up is this new colorway. The shoe features a White upper with an iridescent pattern on its mudguard and toebox. Adding more contrast are Orange accents on the “SC” branding atop a Blue icy outsole.

Make sure you grab your pair of the Under Armour Curry 5  on May 18th at Finishline.com.


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Last night we teamed up with @UnderArmour and @CapitolRecords to host an event of epic proportions. With DJ Envy on the ones and twos to set the pace early in the evening and performances from the LA Leakers and Zaytoven, how much better  could it get? You know we had to do it the F I N I S H L I N E  W A Y and get the big dogs here and set it off the right way ???????????? aka D A T W A Y.  With the Culture II set up on the stage, everyone knew it was coming, but when Migos hit the stage, the atmosphere was electrifying beyond words. It felt like all of LA was vibin’ with us.


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UA hooked Migos up with a pair of their latest and greatest, the HOVR Phantom equipped with Speedform 2.0 interior and HOVR cushioning for all-night comfort on stage ????????. VIP members could even try out the HOVR drip ???? for themselves before and after the concert in our exclusive pop-up inside of Capitol Records. During this star-studded event, we got to kick it with Dennis Smith JrJulio Jones, Torrey Smith, and Randall Cobb. Even the beautiful Emily Sears and Gianina Thompson graced us with their presence.

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Was there any way to start off All-Star weekend other than T H E M I G O W A Y ? Of course not. Keep it locked here for more on #MigosASW.

The NBA season is off with a bang and so is the next rendition of Steph Curry’s signature line with the UA Curry 4. Everything is brand new for Curry’s latest silhouette, starting with the one-piece Speed Plate that addresses mid-foot stiffness and lateral containment by transitioning from the medial arch to the lateral forefoot. This next colorway is being called ‘More Fun’ but it could also be said as an ‘Away’ pair that clashes so well with the teams road uniforms. While UA opts for the classic ‘Dub Nation’ pairing of royal blue and yellow, a darker navy blue shade seems to be the dominant tone as it is featured on the gradient upper and on the midsole.

Make sure you grab your pair of the Under Armour Curry 4 ‘More Fun’ on November 11th at Finishline.com.

UA C1N Trainer

To go from Heisman winner, to national champion, to first overall pick in the NFL Draft is impressive, but to also lock in NFL Rookie of The Year all in the span of one year, that’s unheard of. For a man that’s defying the odds on the gridiron, Cam Newton, also known as Mr. MVP, has earned the right to be referred to as “Hometown Hero” in both the Carolinas, and his hometown, Atlanta, Georgia; he led his team to a 15-1 season and a Super Bowl. Our friends over at Under Armour partnered with Cam Newton create the C1N Trainer, a new signature shoe for Atlanta’s “Hometown Hero”. Just yesterday, Under Armour held a launch party in Atlanta Georgia where the man himself, Cam Newton, unveiled his new trainer to the public while rapping alongside 2 Chainz.

Under Armour C1N Trainer

The Under Armour C1N offers a futuristic out of the box design that organically blends the ferocity of the Football field with the artistic expression of the streets. If you’re looking for the perfect pair of shoes to be the center of attention while enduring pre-season work outs, or walking down your city block this is the ideal shoe for you. Look for this shoe to be featured in three colorways, the first of which is a red and metallic gold colorway, paying homage to Cam’s southern roots.

Be sure to head into your local Finish Line July 20th, or check FinishLine.com to grab a pair of the Under Armour C1N Trainer.


Back in October, Finish Line Women announced a contest to win a Girls Day Out with Under Armour Women athletes, @natalieuhling and @lizarch. The perks of the contest included spending a day with Natalie in Denver or a day with Liz in LA, some Under Armour swag, activities throughout the day and the winners could bring a friend along for the journey as well. After sorting through our contestants and picking our two winners @courtneyparnellyoga and @kayceeduale via Instagram, the excitement was full speed ahead and it was all about putting the ‘Girl’ in Girls Day Out.

The Denver Experience:


Winner @kayceeduale and friend @breefiggins spent the day with Natalie Uhling in Denver, CO. Kaycee and Bree are both from Los Angeles and couldn’t wait to get their Girls Day started. Both girls were very easy-going and positive women to be around. Their stamina in Natalie’s NUFit class was amazing and they had such a great time getting to know someone they look up to in the world of fitness and women empowerment. The ladies were also treated to brunch after their workout with Natalie, and to top off their Girls Day Out, they relaxed while getting mani-pedis.

The LA Experience:

Courntey Parnell GDO

Winner @courtneyparnellyoga and friend @gsnive spent the day with Liz Arch in Los Angeles, CA. Beautiful weather and good conversation is all a girl needs in the City of Angels and that’s exactly why we loved the vibes on this Girls Day Out. Starting off the day with Liz’s yoga class at Yoga Salt, Courtney and Grace were rocking their Under Armour swag and couldn’t wait to take to their mat. At lunch, the girls were able to talk to Liz and found inspiration from someone who is all about working hard and believes that everyone has their own spiritual journey to find success. It was such a positive, uplifting day, both Courtney and Grace walked away from the experience feeling so fortunate to have met Liz.


Under Armour Women and Finish Line want all girls to have this opportunity! We hope you participate in our next contest on @finishlinewomen and get to have a day just like Courtney and Kaycee 🙂


Moda Run

If you haven’t started your holiday shopping yet, it’s time to get a move on it.???? Here’s a recap of Top adidas, Nike, and PUMA Gifts. Get caught up fast because this week we’re running down some of our favorites from UA this season. One of the best qualities about Under Armour is their winning attitude. ????  You can be sure that we’ve only got winners here.


under arrmour 24/7

From sun up to sun down, these are a great pick for someone who seeks versatility in their sneakers. The Charged cushioning and comfortable upper make this the perfect shoe to rock all day long. ⏳

Curry 3

Curry 3

When you think of UA, one of the first thoughts you have might be of Steph Curry. ???? Curry has taken UA to the next level with his elite style of play. His third signature shoe seem to be taking the streets by storm as well. It’s always nice to have a shoe that performs well on and off the court.

Moda Run

Moda Run

The sock-like upper paired with ultra breathable materials make you feel like these kicks were custom made. Get him the gift that keeps giving with a stylish casual shoe that pairs up easily with any outfit. ????????

Full Zip Swacket + Blitzing Stretch Fit Hat


Top of any outfit this season with the Swacket and a solid hat. These will easily become a go-to in the wardrobe with features such as low-bulk warmth and water repellence in the jacket and a HeatGear sweatband in the hat to wick away any moisture.

Can’t get enough Under Armour? Check out other Top Under Armour Gifts and our Gift Guide.  If you’re shopping for a special lady you should definitely peep Top adidas, Nike, and PUMA gifts for her. Happy shopping!




Next up in the Gift Guide spotlight is Under Armour. We are seeing all kinds of simple, every day looks with this brand and the versatility it what we love most. Keep it fit, fun and casual and get to know Under Armour a little better this holiday season.

Street Precision Mid Casual Shoes


Simple, sleek and classic black. This style will take your sporty edge to the streets with ease. With a mid rise upper and intricate detail throughout, this is one sneaker you should slip on this season.

Fierce Muscle Tank and Own It Muscle Tank

161013 Tanks-098

Who can’t use some every day workout tanks or athleisure layering? These tanks will put together your next gym fit or help you make a statement as you walk down the street to grab some coffee. The soft cotton is easy to love and the versatility doesn’t hurt either. 

Mirror Stripe Leggings 

This slimming silhouette is everything you could want from leggings. With the fun mirrored design, you can give your athleisure style something new to work with. Liz Arch is a fan of this high waisted style as well and loves how she can go from Primal Yoga classes to the streets for a more casual, comfy look.

Charged All Around Running Shoes


Natalie Uhling really showed off these sneaker’s potential in her NUFit workout class. For something high energy and hitting every step, this Under Armour design will allow you to take it to the next level.

24/7 Low Casual Shoes 


Casual, color or comfort, the UA 24/7 mid sneaker can cover all of those bases. Liz Arch is casually wearing this style with some jeans and a jacket. The silhouette and material of the sneaker really ties in the entire look. 

Need more gift guide inspiration? Check out our adidas, Nike & PUMA gifts too 🙂