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Hi! My name is Jac Vanek. I am a business owner, entrepreneur, and podcaster. I grew up in sunny Orange County, and have been in LA since I was 18. I’ve always expressed myself through the way I look and what I put on my bod, and in high school during peak MySpace days, that meant lots of black eyeliner, fingerless gloves, and ripped up band tees. Obviously my style has evolved in the last decade, and these days, my every day style is definitely one revolving around comfort.

Because I am self employed, my daily uniform is a pair of leggings, a cropped hoodie or jacket of some sort, and sneakers. I’m always running around doing a million different things, and the last thing I want to worry about is being uncomfortable in my own skin. I won’t lie, I love the athleisure trend strictly because I can be super comfy and look somewhat acceptable while tricking people into thinking I maaaaaay work out at some point that day (spoiler alert, I won’t).

I’m obsessed with the Nike Air Max 93’s because they remind me of the sneakers my parents used to wear when I was a kid in the 90s. They’re nostalgic AND they feel like walking on clouds, which is a win-win for me! Because I always love to be a LITTLE bit extra matchy matchy, pairing it with the Nike Sportswear Cropped Hoodie was a must.

If I want to tone it down a little bit, I’ll go with the Nike Air Hurrache sneakers. They’re chunky enough to be on trend, but the off white makes them more unassuming than the Air Max’s. I could basically switch between these two sneakers until the day I die.

Follow Jac Vanek on Instagram. 

or listen to her podcast @theladygang.


Nike is breaking the mold with their most recent campaign around Huarache Drift and Huarache City Low. The brand turned to influencers for the #RuleBreaker campaign that push boundaries while staying true to themselves and look to style as a representation of their passions in life. As a result, the energy around Huarache is set to remix the norm and set fire to street fashion.

Jacquon Evans (@yungpolarfijiwater) is a model, dancer, actor, music making individual. A free spirit that has always put his unique spin on style. Showing off the Nike Air Huarache Drift, his look is lively and very much in-sync with his vibe on life.

Regan Aliyah (@reagan_ux) an entertainer in more ways than one. Rapper, dancer, singer, DJ, anything that has her in the moment and showing her truth. Wearing the Huarache City Low, Regan effortlessly takes Nike style and rocks it with confidence.

Get a closer look at Jacquon and Regan on Instagram, and be sure to put your spin on the Nike Huarache Drift and City Low now available at finishine.com. 

By Drew Hammell

When it comes to innovation, Nike has never shied away from bold, in your face, never-before-seen designs. Ask 100 sneakerheads what the most iconic Nike running sneaker of all time is, and their answer will most likely be one with a visible Air-Sole unit. The Air Max 1, for example. Or the Air Max 95. Or the 97.

However, there were two revolutionary Nike running models that didn’t feature visible Air: the Huarache and the Shox R4. Both were beyond radical for their time. They had designs that were off the wall – way out there. Designs so crazy, so ridiculous, that they actually worked. The Huarache had a neoprene sock sewn inside of a plastic cage that held the foot in place snugly. The Shox R4 boasted actual, literal…springs. These were shoes the sneaker world dreamt of, but didn’t think anyone could possibly be audacious enough to produce.

The Air Huarache running shoe was designed by the legendary Tinker Hatfield and debuted in 1991. There were basketball and cross training models as well. All three models looked very different from anything Nike had released before. “It (the Huarache) didn’t need a Swoosh, because people knew that only Nike could think of this crazy idea and then pull it off,” said Hatfield in a SNKRS article.

In terms of technology, Tinker’s original sketch featured a visible Air-Sole unit, but the final model ditched the window. That turned out to be just fine, because the sole was so chunky with such a huge internal Air-Sole unit, they were like big fluffy pillows. “Have you hugged your foot today?” boasted an old Huarache ad.

19 years later, Nike debuted the Shox R4 in 2000. The beginning of the 21st century was a strange time for sneaker design – most footwear enthusiasts will agree that Nike lost their way a bit, and got a little too experimental with their concepts by ’99-‘00. Maybe it was the fact that people thought every computer was going to crash and the world was going to end when the clock struck midnight in 2000, so it wouldn’t matter anyway. The sneaker creatives might as well design the craziest shoe possible before the human race ceased to exist.

But, the clock did strike twelve, and computers didn’t crash, so out came some wild Nike designs. Leading the charge was the first Shox model, officially called the Shox R4. The R4 featured a cushioning system in the heel with urethane columns for a trampoline-style response. It took 16 years of innovative tinkering to get the Shox design and fit right for the general public, and the year 2000 seemed like the appropriate time to unveil them.

Today, there is still plenty of demand for the OG Huarache and Shox models. Nike continues to reimagine these two silhouettes as well, with the new Shox Gravity releasing along with the Huarache Run Drift and Huarache City models this month. The newer models are stripped of some of the weight from the OGs, with a revamped modern look and fit. The 2018 models are a testament to Nike’s commitment to pushing the limits of design and functionality, and prove that sometimes, crazy is good.

Follow Drew on Instagram.

Keep the new year heading in the right direction with some new style. Starting on 1/12, we’re trying to get you in the latest for less with 20% off select styles  code: SAVE20. Put together a new ‘fit or just top one off with some brand new sneakers and versatile accessories. Winner Circle members, you’re in luck because you’ll have early access to the sale starting on 1/10. ???????????? Check out some of our favorite picks.

Men’s Nike Huarache City: CHI

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Women’s Reebok Classic Leather

Men’s adidas Swift Run

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Women’s Nike Free RN Flyknit 2017

Men’s adidas XPLR

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Women’s Nike Cortez Epic Premium

Men’s New Balance Fresh Foam Cruz

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There’s much more to choose for your closet at finishline.com when it comes to these deals. Make sure you let us know what you think on @finishline and @finishinewomen and tag us in our favorite sneaker styles.

Nike Ultra Styles

If top Nike designs are a part of the picture, you know it’s worth your while. Nike Ultra styles are bringing some major heat and they’re looking good with all kinds of attire. From Huarache, Air Max, Presto to Cortez, all have taken on the makeup of Ultra and it’s tough to argue that the addition takes these styles to the next level. Whether they’re getting a little lighter, more flyknit treatment or taking on a leather makeover, all are reasons why we’re buzzin over Ultra.

Men's and Women's Nike Ultra

Featuring: @la_visuals@rryanbreaux@ceciliabooo

Photos By: @caeldadian

Styles: Nike Air Max 1 Ultra FlyknitWomen’s Nike Air Huarache Ultra PremiumMen’s Nike Air Huarache Ultra SE Premium

Nike Air Max 1 Ultra Flyknit 

Men's Nike Air Max 1 Ultra Flyknit

Men's Nike Air Max 1 Ultra Flyknit

The Nike Air Max 1 Ultra Flyknit is not only the first Air Max 1 to get the flyknit treatment, but it’s a style for both the ladies and gents. Lightweight and the Air Max feel you love, how can you say no to this Nike Ultra design?

Nike Air Huarache Ultra Premium 

Women's Nike Air Huarache Ultra Premium

Men's Air Huarache Ultra Premium

Working out, hanging out or going out, they’re all occasions fit to flaunt your Huarache Ultra sneaks. From a simple sport legging and crop to denim and a T, Men’s and Women’s Huarache Ultra styles are showing off good looks in all the right ways.

Nike Air Huarache Ultra Premium

Upgrade your favorite Nike looks and check out all Nike Ultra Styles at finishline.com.


By Drew Hammell

1991 was a simpler, but complex time. America was becoming the land of the SUV, but sports cars were popular as well. Children played Nintendo, but needed the portable Game Boy for school and trips. McDonald’s offered the Big Mac, but also the McLean Deluxe (91% fat free!) for the health-conscious consumer. Budweiser offered Bud Light and Bud Dry for the same reason.

The Grunge movement was taking off with rebellious yet apathetic bands, like Nirvana and Pearl Jam, leading the way. Hip Hop was becoming more mainstream, but California surfer culture was also popular. These seemingly contradictory tastes of Americans paved the way for a revolutionary running sneaker by Nike – The Huarache.


The brainchild of designer Tinker Hatfield, the Air Huarache featured a groundbreaking neoprene sock liner that hugged the foot like no other shoe before it. The colors were bright and attention grabbing like a surfer’s tee shirt. The outsole was chunky, like an SUV, but the sneaker itself was light, like a sports car. The Huarache offered something for everyone, and sales took off.  

Within months, similar Huarache models were released by Nike in the form of basketball, cross training, and tennis shoes. All were colorful, edgy, and influential in the sneaker world. Famous Nike athletes were seen wearing them – from Michael Jordan, to Andre Agassi, to the Fab 5 of Michigan.

Towards the middle and late 90’s, the Huarache would go into hibernation as Air Max technology took center stage. In the early to mid-2000’s though, Nike would begin to release some retro models. They also created a revamped basketball version called the Air Zoom Huarache 2K4, which had great success since stars like Kobe Bryant were sporting them. And in 2014, America experienced a full-blown Huarache renaissance.


Many of the original models returned to retailers, with the popular running, training, and basketball models leading the way. Today, it’s difficult to walk down the street without spotting two or three people wearing a Huarache running shoe or updated Huarache Ultra model.  

The massive attraction of the Huarache is clear – Americans still love SUVs and sports cars. They’re still health-conscious, but love a good Big Mac. Plus, the price point is appealing (the original runner is $110, while most other popular Nike runners are $140 or higher). Above all, the Huarache broke the rules when it came to traditional sneaker design, and Americans love a good rebel story.

Pick up a pair of Huaraches at Finishline.com and follow Drew on Instagram

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????: @aaronricketts_ 

The weather is really starting to cool down after the first month of fall. If you haven’t already, it’s probably time to change up your sneaker rotation to better suit the climate. Here’s a couple of essentials for the rest of the season.

1. Nike Roshe 2 Flyknit 

Time for the upgrade. The Roshe 2 maintains a minimal silhouette, and improvements to the sole offer additional comfort. The more refined look makes it easy to switch up your look from sweats to joggers. Also, props to the Swoosh for always giving us a plethora of colorways to choose from.

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2. adidas Gazelle

Can’t kick the classics. Ultimate simplicity made with premium pigskin leather upper. The Gazelle originally became a Three Stripes classic in the 90’s. Time to bring it back and set off your rotation. We are really feelin’ this Power Red colorway, but there are 8 others to choose from online.

????: @vincesirico 

3. Nike Huarache

The Huarache craze isn’t going anywhere. With so man iterations from Ultra and Utility to Tech Fleece, there’s no wonder that this remains and go-to in the rotation. Deep burgundy and other neutral earth tones are A1 for fall colorways.


4. Under Armour 24/7

Sun up to sun down. UA set out to make a shoe for all occasions and that’s what they’ve done here. They’re lightweight, sleek, and easy to dress. The Charged midsole offers plush cushioning for all day comfort. With a mid and low top version, they’re sure to be a hit in your collection.

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????: @modernnotoriety 

5. Timberland Field Boot and 6 Inch Classic Boots

Can’t have fall without Timbs. Solid craftsmanship makes this a high quality, everlasting boot. Waterproof for winter and versatile for every style. Every sneaker collection has to have a go-to boot and these are it.

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Gear up and get cozy at FinishLine.com.

Before the creation of the Air Huarache in 1991, lead designer Tinker Hatfield was racking up accomplishments hand-over-fist at Nike like creating the Air Max and heading the design team for several of the early Air Jordan models. A water-skiing trip is what inspired the use of the form-fitting Neoprene inner bootie system, which acts like a sock in the way that it hugs the foot while worn.

As the first Nike running sneaker to not have a traditional heel counter, the Air Huarache was unlike all other running sneakers available. Not to be limited to a strictly performance silhouette, the Huarache has been adopted globally by fly cats and street dudes alike, because of the combination of both functionality and style.

Nike took the perma-sock technology, moved it out of being strictly a runner and was tooled into a training version and basketball version to expand the Huarache brand into other markets to reach other would-be consumers. Both the original running and basketball silhouette saw experimentation in the form of Nike Free soles, but that wasn’t received well. Thankfully those days are over and at the time of posting, we are in a huge resurgence of the Huarache with a whole new fanbase, thanks to the array of available Air Huarache colorways in America (which wasn’t always the case).

No matter how you personally might feel about the different variations of sneakers using the inner-bootie technology, it is undeniable how influential the Nike Huarache line is. Check out ten of the most iconic Huarache moments.

Nike Air Huarache Print Campaigns
1.)YEAR: 1991
Time travel might be responsible for the language used in the print adverts during the original Air Huarache campaign because of how well they described the futuristic design of the silhouette. These ads were so accurate in how well this shoe would be received that over twenty years later, the design can comfortably be called timeless.

NBA All-Stars Around The League Embracing The Air Flight Huarache
2.)YEAR: various
When it comes to making anything iconic, having an established icon helps dramatically. Seeing a bunch of top-level athletes using the same equipment can legitimize whatever that item may be. That was the case with the Air Flight Huarache. While Nike’s Force line was primarily seen on the feet of bigmen in the league, the Flight series was in the spotlight thanks to the high level guard play seen by players like Reggie Miller, Scottie Pippen, and John Starks. The Huarache Flight regularly worn by elite NBA players helped catapult the sneaker into iconic status.

Derek Redmond’s Dad Jim’s T-Shirt
3.)YEAR: 1992
Most notably equipped in a “Have You Hugged Your Foot Today?” Nike t-shirt with a large Air Huarache picture under the quote, Great Britain track & field athlete Derek Redmond’s father Jim was Swoosh’d out as he ran to aid his injured son cross the finish line. This was during the 400m race at the Olympic Games in Barcelona and happened in the debut year of the Huarache technology. What was an unfortunate incident for Redmond, became a unique promotional opportunity for Nike due to timely product seeding.

Kobe Bryant Wearing Air Flight Huarache Player Exclusives
4.)YEAR: 2003
The 2002-03 NBA season will go down as one of the most important in sneaker history with Kobe Bryant’s sneaker free agency as a highlight. Fresh off his adidas signature sneaker deal ending, a younger Black Mamba diversified his in-game footwear by playing in the best, current sneakers from all the big sportswear brands. That display made for some very interesting Player Exclusive colorways including these two pairs in Lakers home-and-away versions.

Nike Huarache Commercial With Michael Johnson

5.)YEAR: 1992
Gold isn’t the only color associated with track star Michael Johnson. In 1992 during the initial rollout of the Air Huarache, there was a commercial featuring Johnson wearing a purple Neoprene bodysuit to match the color on the Huarache tongue constructed of the same material.

Kobe Bryant Wearing Zoom Huarache 2K4
6.)YEAR: 2004
Originally, the Zoom Huarache 2K4 was slated to be Kobe Bryant’s first signature sneaker with Nike after leaving his adidas endorsement. Due to legal matters in 2004, they ended up being released under the Huarache moniker instead of being the first Swoosh shoe to have Bryant’s name.

Said to have a design directly inspired by eight specific sneakers (including the Blazer, Mercurial Vapor, Air Jordan XI, Air Penny IV), the impact is still seen in the league with players like Rajon Rondo and Deron Williams breaking them out every now-and-again.

Amare Stoudemire Wearing Zoom Huarache Trainers
7.)YEAR: 2010
Though seemingly unimportant, it is very much worth noting Amare Stoudemire wearing the Zoom Huarache Trainer all throughout the 2010-11 NBA season. This isn’t a basketball sneaker, yet Nike still drew up more Player Exclusive colorways than one hand could count. Seeing the official Swoosh support essentially co-signing the use showing the versatility of the cross-training division. The strapped Huarache Trainer silhouette was a clear inspiration for the next year’s Air Max Sweep Thru; what went on to be Stoudemire’s next official signature sneaker.

Michael Jordan Wearing Air Huarache After Winning 1991-92 NBA Finals.

8.)YEAR: 1992
Before Jordan Brand became as massive as it is today, it was considered an offshoot part of Nike Inc. With that understood, it shouldn’t be surprising to see His Airness swagging around in the popular sneakers under the Swoosh umbrella. At the end of the 1991-92 NBA season where Michael won his first back-to-back NBA Championship with the Chicago Bulls, he not only celebrated the Game 6 win against the Trail Blazers in the Air Huarache, but also during the championship parade. This made for two very iconic pictures which helped paved the way for this very performance-driven sneaker to be accepted for casual wear as seen by one of the greatest athletes of all time.

Michigan ‘Fab Five’ Wearing Air Flight Huarache
9.)YEAR: 1992
It is universally known that the 1992 Michigan Wolverine basketball team was a trend-setting group for multiple reasons. Not just the first, big NCAA team to look the way they did & have an entire starting lineup made up of freshman players, the Fab Five is often heralded as the first group of athletes to popularize the compression-like Neoprene technology in a basketball sneaker.

Air Huarache Run Added To Nike iD
10.)YEAR: 2015
Judging by the dozens of colorways that released within 18 months of this list being published, it makes sense that enough pre-cut materials in different colors/materials were around to make thousands of additional Air Huarache Run pairs. When the Air Huarache became available as a customizable pallet on January 20, 2015 for Nike iD, that laid the groundwork down for this silhouette to be one of the biggest of the year and allowed a new generation to be introduced to this early 90s sneaker.

It’s hard to argue that the Nike Air Huarache Run has not dominated the sneaker world this year. This classic sneaker has gotten its fair share of OG colorways, new ones that made us fall in love, and even some special upgrades that made the shoe better than before. Nike started off slow this year giving us a few OG colorways, since the classic “Scream Green” dropped we’ve been hit with an uncountable number of colorways, prints, and themed packs. But there’s just something about simplicity with this sneaker that makes it better than anything else.

With the all-white and all-black dominating the summer season, it’s only right that we get a colorway that brings us the best of both worlds. Sneakerheads know that white on white kicks don’t last long once they get dirty, and all black doesn’t have the personality that people love. So they give us a “Light Ash” colorway that can honestly go with any outfit you can think of. It’s rare to find a sneaker that has a perfect balance of simplicity and a style, which makes this Huarache so special. This classic kick has everything you need to make your outfit be on point. Make sure you pick up the Nike Air Huarache “Light Ash” on Finishline.com, and experience the greatness that they call the “Neoprene Dream”.