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The 574 is one of the most iconic silhouettes for New Balance. For more than three decades, this style has been popular in the industry.

This year, New Balance will celebrate the 574 in its original colorway – grey. Coming to life in more than 20 cities globally on March 15th, New Balance “Grey Day” will not only celebrate the iconic sneaker, but the color in itself. Representing a fearlessly independent state of mind that came to define New Balance footwear.

The New Balance 620 was the first silhouette released with the all grey colorway in 1980, while the New Balance 990 continued that popular shade of grey in 1982. Since then, the color has made up many favorable New Balance silhouettes and is important to the brand’s heritage.

Make sure you check out New Balance “Grey Day” on March 15th and for more information connect at @NBLifestyle.

When speaking on New Balance, more often than not, the first two things that come to mind are comfort and quality materials. However, this time, New Balance is giving us a classic silhouette with a modern feel, the New Balance 574; more specifically the New Balance 574S Sport. The most notable updates to this design are the geometric midsole pattern, a Fresh Foam midsole for added cushioning, and a sock-like ankle collar for easy entry. If you were paying attention, or happened to be walking around the concrete jungle (NYC) in early July, you may have noticed New Balance unveil this new silhouette on custom coffee carts throughout the city.

With all the fashion coming out of New York City, it’s no wonder New Balance chose the city that never sleeps to unveil one of their latest innovations. This shoe would go great with a nice pair of denim, shorts, chinos, or joggers. We’re placing the ball in your court, if you step out in these you’ll be sure to turn heads for the rest of the summer. Be on the look-out for this style from New Balance to release August 5th in a multitude of color options.

Be sure to head into Finish Line or check FinishLine.com to add the New Balance 574S Sport to your rotation.