Moments of Excellent


It’s one thing to stay on the cutting edge of the curve. It’s quite another to stay true internally and carve out your own niche. New Balance has pursued the second approach.

Since debuting in 1906, New Balance started off with a few silhouettes in their stable. Gradually adding more of what are known as Classics today, they’ve continued to deliver iconic looks with crisp, clean designs.

From brand ambassadors like DJ Mars to everyday sneakerheads around the world, New Balance makes its mark known in a variety of circles. As a result, New Balance has found a forte in the casual sneaker game.

Today the brand features the 574, the 550, the 990 and the 710—among others. Each model has and continues to carry the torch of tradition, constantly adding to New Balance’s Moments of Excellent.