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We’re back at it with Migos and Stranger Things’ Caleb McLaughlin. This time, the homie Zach Lavine makes a special appearance in the latest #ShoesSoFresh spot. You might have remembered him from our bracket challenge last month when he offered his custom Bimmer as a prize to anyone who had the perfect bracket.

To celebrate the launch of our newest spot, we are offering Free Express Shipping on all adidas UltraBoost. Now is definitely the time to get #boosted in the latest from The Brand with Three Stripes. Can’t go wrong with Ash Pearl and the Triple White colorway is the key to summertime fine ????.

Let us know what you think about the ???? spot and keep it locked on @finishline and at FinishLine.com for more on from Migos, Caleb, and Zach.

It’s that time of year again when all attention steers towards the style of Nike Air Max. You know we’ve been keeping things locked with Migos this month with our latest #ShoesSoFresh campaign featuring Caleb Mclaughlin, so what better way to show all things air than with the superstars themselves.

You’ve seen behind the scenes, but we’re cookin’ up something new featuring the Finish Line exclusive Air Max 270 in Triple Black. Make sure you check back here throughout the week for new content and for a never before seen video with Migos and Caleb Mclaughlin for Air Max Day on 3/26.

For all things Air Max Day and #ShoesSoFresh follow on Instagram at @finishline and Twitter @finishline and @finishlinewomen.

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Some call them “corner stores”, others refer to them as a “grocery store”. In some cities, small local markets are known as “bodegas”. This is the setting of our latest #ShoesSoFresh spot. Last time, we had Aleali May, Super Duper Kyle, and Jacques Slade show some love. This time around, we’ve got Migos and Stranger Things’ Caleb McLaughlin servin’ up freshness in our version of a bodega.

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We always strive for bigger and better to show off our latest and greatest, so we had to set it off right with the Nike Air Max 270. Check out some of these behind the scenes shots for a look into what went down during the Migos x Finish Line shoot.

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From the bodega’s storefront to the stickers and neon signs, there were so many details to make this bodega come to life. Pay attention to items stocking the shelves, there are so many sneaker references that you might miss if you don’t watch closely.

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Keep it locked and follow @FinishLine on Instagram for more. #ShoesSoFresh


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Last night we teamed up with @UnderArmour and @CapitolRecords to host an event of epic proportions. With DJ Envy on the ones and twos to set the pace early in the evening and performances from the LA Leakers and Zaytoven, how much better  could it get? You know we had to do it the F I N I S H L I N E  W A Y and get the big dogs here and set it off the right way ???????????? aka D A T W A Y.  With the Culture II set up on the stage, everyone knew it was coming, but when Migos hit the stage, the atmosphere was electrifying beyond words. It felt like all of LA was vibin’ with us.


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UA hooked Migos up with a pair of their latest and greatest, the HOVR Phantom equipped with Speedform 2.0 interior and HOVR cushioning for all-night comfort on stage ????????. VIP members could even try out the HOVR drip ???? for themselves before and after the concert in our exclusive pop-up inside of Capitol Records. During this star-studded event, we got to kick it with Dennis Smith JrJulio Jones, Torrey Smith, and Randall Cobb. Even the beautiful Emily Sears and Gianina Thompson graced us with their presence.

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Was there any way to start off All-Star weekend other than T H E M I G O W A Y ? Of course not. Keep it locked here for more on #MigosASW.

NBA All-Star Weekend is always an epic weekend and this year is about to be a movie in LA and you already know that Migos are gonna be the stars. Oh, there’s also an NBA Game going on but that can wait. Since we signed that star studded rap trio back in August we’ve been breaking records and pushing the C U L T U R E forward with photoshoots in the hottest footwear and helping Quavo gift his high school basketball team with custom ‘H U N C H O’ LeBron 15’s that the King himself wanted. Get at us ‘Bron.

Those shoes aren’t the only thing that they’ve dropped. The highly anticipated album, C U L T U R E I I hit airwaves back in January and have dominated the charts and every radio station in the world. One of the hottest songs on the album is ‘Stir Fry’ which features the music legend, Pharrell and is also the song of NBA All-Star Weekend if you haven’t heard.

Not only will the hiphop trifecta be stompin’ around the city, but they’ll be doing it in some of the hottest sneakers that are dropping that weekend. Don’t be surprised if you see ’em shutting the city down in a fresh pair of ‘Black Cement’ Jordan 3’s, ‘Gold Toe’ Jordan 1’s, Nike React, adidas BYW, and more.

Like they do every year, there’s a celebrity game that takes place on Friday night and H U N C H O is hitting the court this year. By now you’ve probably seen the numerous videos of Quavo hitting the court with some serious players and now he’s taking his talents to LA and looks to bring home that MVP hardware.

As he loves to brag about his style and flashy look, get ready to see some footwear that only Quavo could rock, and some that we can’t talk about yet, word to Mache275.

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Last night we teamed up with @UnderArmour and @CapitolRecords to host an event of epic proportions. With DJ Envy on the ones and twos to set the pace early in the evening and performances from the LA Leakers and Zaytoven, how much better  could it get? You know we had to do it the F I N I S H L I N E  W A Y and get the big dogs here and set it off the right way ???????????? aka D A T W A Y.  With the Culture II set up on the stage, everyone knew it was coming, but when Migos hit the stage, the atmosphere was electrifying beyond words. It felt like all of LA was vibin’ with us.

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Quavo went straight to the rack on Bieber!

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@quavohuncho can now add MVP to his resume.

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Make sure you stay tuned on our Twitter and Instagram to see what moves we make with Migos all weekend long.

Back in August, we announced to the world that we had signed the multiplatinum rap group, Migos and we started cooking up for the C U L T U R E. Instead of simply putting them in a few images, we decided to unleash the trio as Creative Directors for the company. Since then they have already went viral a few times, ran a few photoshoots behind and in front of the lens, as well as dropping new music to keep the masses in check until C U L T U R E II drops.

We kicked things off with two photoshoots with the group; one in Los Angeles where they styled and directed it and the other at their home base of Quality Control Studios in Atlanta. We didn’t stop at these being ordinary photo shoots with the crew, we had some tricks up our sleeve for both.

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Every detail was carefully crafted by the group, hand-picking outfits, inspiration, and the final images you have been seeing rolling out in our stores, our website, and Instagram handle. You can see selects from the shoot if you swipe through the gallery above. Our Atlanta shoot with the guys is where we went big on big with the QC family.

We kicked it with the group at QC studios where they were styled in the Nike VaporMax Moc and the whole family had pairs too. They showed us what the Migo lifestyle was all about; dope rides, all ice everything, and stacks on stacks of cash. That night we surprised the guys with their own Finish Line gold cards. They can use these in any Finish Line store in America and they can grab whatever they want.

The guys were in shock and couldn’t believe it. Quavo posted on his IG story that he loves shoes so much and this was a blessing. Peep the video above. It didn’t take long for him to put this card to use as he hit the nearest store and copped some presents for the fam for the holidays. We weren’t done yet though…

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T H A N K S @finishline

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Last Tuesday, we teamed up with Quavo and Mache Customs to help him give back to his high school basketball team with custom LeBron 15’s that only the basketball team has, King James doesn’t even have a pair.

Quavo Huncho shut down the internet that following day as the news broke and he received praise for giving back and was dubbed “Robin Quavo Hood’. LeBron caught wind of what went down and took to social media to applaud Quavo and gave props on the dope kicks.


Talk about finishing 2017 strong, but we’re nowhere close to slowing down as we have big plans for 2018. With Migos about to start touring again and C U L T U R E II around the corner, they may be popping into your local Finish Line store to cop some new gear. You’ll want to be hitting up your local store on the reg now to make sure you don’t miss ’em.

The Berkmar high school boys basketball team got the surprise of a lifetime today before their game. Quavo wanted to give back to his high school, so he hooked up the team with one of a kind LeBron 15s that were customized by Mache Customs.

These kicks were customized to be done in the schools colors of navy blue, white and red to match their Patriots look. It’s not everyday that one of the hottest rappers in the game drops in your gym and the kids were blown away to see him come through the doors.

Quavo played quarterback at Berkmar when he attended and he’s also got some skills on the hardwood that most wouldn’t expect, word to Shareef O’Neal.

Talk about the perfect way to start these kids holiday season, custom LeBron’s hand delivered by H U N C H O himself and holiday break right around the corner.

It’s been just under a year since Migos dropped their record breaking album, “Culture”. They dominated 2017 with hit after hit and they don’t plan on slowing down anytime soon. The star-studded trio is the hottest group in the rap game right now and they’ve also been dabbing in the latest fashion. Being the hottest names in the industry means that wherever you go, all eyes will be on you and Migos know this.

When the group steps out they’re draped in the biggest high-fashion brands and their kick-game matches perfectly. We hit the studio with the Migos and their crew and it was an unreal experience. The parking lot fills up with some of the dopest rides you’ll ever see. Once everyone had arrived, they all got laced up in a pair of Nike Air VaporMax and they set it off. The cameras were flashing and the ice was shining so bright.

“Culture 2” is just around the corner and until then, the boys are keeping things locked with their music and hard-hitting lifestyle. Make sure to keep checking back with us for more behind the scenes looks with the group and keep your eyes peeled for new music.


Since the announcement of our partnership with Migos, it’s been one hell of a ride. Now we’re shifting gears to show some fresh looks with the hottest sneaker style and the latest was a photoshoot directed by Migos themselves, (skrrt skrrt).

Quavo, Offset and Takeoff have not only been putting out hits on the charts, but they stepped into the role of directing back in September. Nike Air Force 1, adidas NMD and Nike Air VaporMax were a few of the sneaker styles the group was able to put their spin on. Being immersed in the culture every day and getting to see their thought process come to life with different styles was definitely a memorable experience.

Exciting things can happen while being on set with a crew like Migos. Cardi B called Offset to share her success of having the number one single. A piece of the day that definitely launched some major vibes and solidified what was surrounding the team as far as culture goes and on such a large scale. At that point, we we’re really getting the full experience of music and style going hand-in-hand.

As the day progressed so did conversation around more styling. It was a smooth transition into women’s fashion and we couldn’t forget about the latest sneaker style for the ladies. Showcasing popular adidas and Nike styles like NMD, Lunar Force 1 Duckboot and VaporMax, the on model looks were the best of both athleisure worlds. A little bit of street and a little bit of fashion.

Make sure to keep up with us for more things Migos and style. You can also catch more behind the scenes on @finishline.