“Be Like Mike” Becomes More Than A Mantra With The Jordan Brand x Gatorade Collection
Via: Jordan Brand
What started as an endorsement between Gatorade and Michael Jordan back in 1991 has grown into a movement over the years. Back when kids would hit the court and practice the classic Jordan fadeaway or the free-throw line leap to feel like his Airness, they all wanted to “Be Like Mike”. From a campaign slogan for commercials to a self-inspired mission to spend hours on the court in hopes of becoming MJ one day, the partnership between the two inspired generations of kids to grab their Jordans, basketball and gatorade bottle and live on the court.
It’s been 26 years since their partnership began but the motivation and that was influenced through the messages still lives on. The influence that MJ had on kids back then is unmatched by anything these days. There was no stronger endorsement for Gatorade than it being the drink that gave MJ that extra push during games and him having the extra energy to make the jaw-dropping plays that are still imprinted in our brains.
Now, Jordan Brand is honoring this monumental moment in Jordan’s career as they always do with a special collection of footwear and apparel. The clean look of the Gatorade logo combined with the “Be Like Mike” sayings and retro styling makes the apparel a must have if you’re a JB lover. Clean hoodies, socks and hats bring this collection full circle as they have you covered with everything you could need. Let your nostalgia run wild as the pieces take you back to when you would see the commercials and marketing. The classic look of him holding his Gatorade bottle during a moment on the bench during a game as the sweat runs down his head comes to life on the classic short-sleeve t-shirt.
It’s not a JB collection until the footwear sets it off. Like they always do, they portray the story through a colorway and that is just what they do on the Air Jordan Retro 6 ‘Gatorade’. Donning predominately white uppers, the colorway is brought together with orange accents throughout the upper on the Retro 6. For that true Gatorade feel, the Jumpman logos on the shoes pop with green and the sleeper detail is on the inside. The inside tongue of the retro features “If I Could Be..” from the commercials and the soles of the shoes feature the classic Gatorade bolt.