Finish Line’s All-Star Weekend In-Store Event


The normal business-like atmosphere of Houston, Texas was flipped upside down as the 2013 NBA All-Star weekend converged on the city. During All-Star weekend, basketball takes a backseat to the glamourous lifestyle of a professional athlete as well as the circus that follows such as rappers, celebrities, and especially the groupies.

At the center of the mayhem is the Houston Galleria, where the adidases and Nikes of the world utilize the opportunity to showcase their latest innovations in footwear.

Finish Line’s store, located right in the heart of the mall, played host for the weekend bringing fans a custom NBA experience. There were arcade games, music, autograph sessions, and opportunities to snap a photo with icons such as John Wall of the Wizards, Iman Shumpert of the Knicks, Mo Beatz and DMC.

Before they hit the floor to greet the fans, we caught up with them for a quick Q and A session with questions directly from Finish Line’s Twitter account.


Mo Beatz

John Wall