Beacon Store

We’re Bringing A Fresh New Shopping Experience To Our Del Amo Fashion Center Store


Earlier this year, we brought our newest and hottest store design to our Chicago and New York Flagship stores and we set it off like never before. Now we’re going to do it even bigger at our new Los Angeles Flagship store in the Del Amo Fashion Center, because the West Coast is the best coast. The grand openings were kicked off with some super hot product and special guest appearances. Now, we’re bringing that vibe to LA.

As you know, Finish Line has the latest and greatest; especially at our new store in the Del Amo Fashion Center, and it is opening early on Saturday, November 11th at 8am. We’re bringing the heat all weekend long giving you access to the hottest product. Saturday, we will have Nike special guest appearances and product team access from 12PM-4PM and surprise giveaways. Jason Markk will be providing a Sneaker Throne Refresh experience from 12PM-5PM, so stop by give your kicks some new life with a fresh cleaning.

On Sunday, the adidas crew will be in the spot from 1PM to 6PM. The Three-Stripes will have an interactive photo booth experience with a custom art mural, a guest DJ, giveaways and exclusive Winner’s Circle member gifts with purchase opportunity. That’s definitely something that will up your likes when you post it to your IG. Your favorite radio station, Power 106 will be in the house and doing giveaways from 11AM to 1PM.

Can’t make it? Don’t worry – Finish Line’s going to take care of you. Be sure to drop into your local Los Angeles-area Finish Line location for a gift from Jason Markk with any purchase during grand opening weekend, while supplies last. There’s more, to ensure that you’re always on point –Winner’s Circle members will receive a $15 reward if they spend $75 or more in-store during the grand opening weekend. Make sure you save November 11th on your calendar and head to the Del Amo Fashion Center or your nearest Los Angeles-area Finish Line.