The 10 Biggest Sneaker Co-Signs in Hip-Hop
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2. Kanye West (Nike Yeezy line/Yeezy Boost)
No matter your opinion of Ye, there’s no denying his impact on whatever lane he sets his mind and energy to. From the hysteria created amongst sneaker enthusiasts when he graced the Grammy’s in 2008 in a Nike Yeezy 1 prototype, it was clear he could hold his own amongst competing signature lines. Unfortunately, the relationship between Nike and Kanye would dissolve after two still highly coveted releases. In partnering with adidas in 2013, Kanye has helped the Three Stripes brand garner a buzz and level of anticipation that’s unmatched by any of their signature athletes.